Intelligent Stamps? Phooey!

The bbc announces today (http://www.bbc.co.uk/news/uk-11172864) that Royal Mail have launched an intelligent stamp.  The stamp is not at all intelligent, it just triggers an iphone app to display some "online content".  The piece is obviously straight off a press release as it never explains what the online content is... but to be honest, I really don't think we care.  It's probably some info about the stamp, which we could get from wikipedia if we were bothered!

Oxford Web, 3rd Sep 2010